About

Welcome to the EJC Playbook, where the harmony of your songs meets the rhythm of success.

A subsidiary of EJC Marketing, EJC Playbook breaks down the barriers to the traditional music industry by providing essential insights in an easy-to-digest format for aspiring musicians and seasoned professionals alike. 

From mastering the art of promoting original music and live shows to unraveling the intricacies of creating the perfect email newsletter, EJC Playbook demystifies the daunting tasks of independent musicianship, serving as the go-to guide for turning your passion into a profession.

Whether a novice or a seasoned pro, EJC Playbook has the supplies to support independent musicians navigating live shows, digital distribution, licensing, or creating the perfect checklist for music releases.

Tune in, turn up, and let EJC Playbook be the key to unlocking your musical potential.

About The Author

EJ Carey is an independent artist, songwriter, and music
marketing specialist based in Boston. With over two
decades of professional experience in singing and
songwriting, EJ holds a degree in Music Business
Management from Berklee College of Music and several
songwriting competition titles (International Songwriting
Competition, New England Songwriting Competition).

Collaborating with artists and writers from diverse locations,
including Boston, Providence, Toronto, Montreal, Nashville,
Dayton, New York, Los Angeles, Texas, Colombia, and
Australia, has provided valuable insights and broadened
EJ's understanding of the perspectives and challenges within
different music scenes.

EJ's commitment to supporting independent musicians comes
from experiencing firsthand how difficult it can be to break into
the business from square one. She began EJC Marketing in 2021, which was designed to help independent artists reach new heights for personalized guidance tailored to specific needs with customized guides on music release plans, how to leverage streaming platforms, the basics of audience
engagement, and more.

EJ’s devotion to lift independent artists to realize the full potential of their music knows no bounds. Stay connected for more downloadable materials, breakdowns, and listicles from the EJC Playbook.